What do they even use it for?
The research found that some of the most successful posts center around political opponents. So apparently, all that social media activity is not even to reach out to the people, as they spend too much time talking about each other like in a Lindsay Lohan movie.
The main differences
It seems that social media platform preferences differ depending on political opinion. The research found that Democrats favor Twitter, while their Republican counterparts are leaning toward Facebook. Political social media presence also differs in topics. According to the research, Democrats tend to post about social issues and human rights such as equal pay, workers’ rights, and gun safety. The frequently used phrases with their Republican parallels were “pro-growth,” and “bureaucrats,” but oddly enough, also “enjoyed visiting,” as well as “Christ.”